We are shopping for a new car. (dramatic sigh) After talking with car salesmen all week, I just wanted to reflect on you guys and how I think you should be treated at my shop (which is to say not at ALL like a car dealership). You may have learned a little about how I want to run this new chapter of my business from my first blog post, New Website, New Goals. After putting a few months behind me on the new website, I want to take this time to expand on that.
I have been dealing with some slick car salesmen (some have been great, but you know the guys I'm talking about). Their plastered on smile that doesn't extend to their eyes, I don't trust. That note of desperation makes me want to run out the dealership doors arm flailing Muppet Style. They try to talk me into features that I don't need and don't want to pay for. The car we are replacing doesn't have air conditioning anymore and the heater doesn't work, do they really think that bluetooth will sway me? I'm a practical girl who just wants a working heater in her next ride!
The point is, I've never been a good salesman. Honestly I'm a terrible salesman. Sales woman...sales person. Anyway. I don't want to be pushed into a sale and I'm sure you don't either. We are women who know what we want so I don't want people trying to sell me things I already know aren't a good fit for me. With One Twisted Tree, I try to let my yarn speak for itself and just let you know about new colorways I have that you might be interested in. I'm not going to steer you towards things you don't want or need. I don't want to sell you sport weight yarn if all that makes your heart sing is knitting socks and light weight shawls.
"This great offer only last thru today!!!!" The salesman practically dripped with excitement sweat as he shrieked this. I stared at him wide eyed with a mix of horror and amazement. I don't like being rushed into a decision. I am a person who does my online research before I ever step into a store because I don't have a lot of money and I want to make sure I'm making the most of it. I like to take my time and think about it, feel comfortable with a decision. I want to sit with a cup of tea and peruse and daydream. I want you to be able to come to my site and make decisions on yarn and know that I will have that in inventory for you. You are not likely to get cart jacked on my new site (and even if you did, Custom Order Request is a thing). I don't want you to feel like you got caught up in the moment and bought something you didn't really remember after the sales confirmation page. (done that)
Ultimately we felt very pressured and left without a car from that dealership. We are now looking at a vehicle from a brand known for low pressure sales. We bought a car from them years ago and I'm wondering why we ever thought of dealing with anyone else. How you treat your customers matters. Whether you have struggled to save enough for a purchase or just used some extra cash from your fun money budget, you should be treated with the same care.
I don't have a big yarn budget anymore, so when you guys choose to spend your money with me, I take it seriously. I look at every skein and ask myself if this were the only skein I could afford to buy this month, would I walk away happy. If the answer isn't "Absolutely", then I don't put it up for sale. You guys deserve the best whether you are a first time customer or a long time patron. Your order always has my full attention.
If you are saving your birthday money for a skein, know that I will make it worth your while. If you have been wanting to ask me to dye something custom but were worried I would be too busy, don't be (if I get to busy to take custom orders I'll take down the Custom Order button, I do wield that power). If you just want to ask a question about the yarn before you hit that BUY button, ask away. That's why I'm here. I want you to walk away so excited with your purchase that you stalk the mailman's route each day until he coughs up that package and so excited about your yarn that you show it off to your friends like you would a new fluffy kitten. I've had people email me and tell me they have enough money for one skein but they couldn't decide which colorway to choose. We talked about what they like to knit and what colors they like to wear and we both walked away very happy to have "met" each other.
My ultimate goal is not for you to buy my yarn, I want you to knit or crochet something you love with it and then I've really succeeded. So many of you are repeat customers and it really makes me feel like I'm doing something right, so thank you.
I thank you all for taking the time to read my newsletter every week and following me on a journey of yarn pictures and pattern suggestions. I hope it is a mini daydream yarn break from the rest of your hectic day. Thank you for checking out my latest rant on the blog and commenting or sharing when I write something that speaks to you. It's great to know that I'm not the only one who accosts ladies at department stores in order to deconstruct the commercial poncho they have on. (I can't possibly be the only one of us who does that...right?) I appreciate it when you peruse the shop for your next project and share your purchases with friends who appropriately "ohhh" and "ahhh" over them. Your time is valuable and I appreciate that you make me part of it.